Overview
In the rush to establish a presence on the World Wide Web, many
businesses-both traditional brick-and-mortar organizations and fully
Web-based enterprises-fail to anticipate how the Internet effects
customer interactions. As a result, many companies are struggling
to cope with customer demand for fast, personalized, consistent
service, regardless of whether it's delivered in-person, over the
phone, or over the Internet.
Smart businesses realize that each and every interaction with a
customer, through any communication channel, is an opportunity to
build a life-long relationship. To survive in today's Internet-oriented
business environment-and to turn the customer interaction challenge
into a competitive advantage - companies need solutions that help
them efficiently and effectively manage interactions with their
customers.
Customer Relationship Management (CRM) solutions have recently
emerged to help businesses manage interactions with their customers.
Tecnosoft offers two CRM application suites:
- ECRM SOLUTION SUITE -
a collection of three tightly integrated, NT/SQL Server-based
suites focused on Marketing, Sales and Customer Service.
- E-BUSINESS PORTAL SUITE
- a compilation of nearly 50 UNIX/Oracle-based plug-and-play modules
to address a broad range of solutions for commerce, community
and content services.
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